The Somatic Edge: How to Become the Coach Everyone Wants to Work With

Discover why "trauma-informed" isn't enough anymore, and why the coaches who become trauma-TRAINED will dominate the next decade

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The coaching industry just changed. And most coaches don't even know it yet.

For the last 3-4 years, "trauma-informed and somatic coaching" has been the buzzword. Coaches took weekend workshops, read Bessel van der Kolk, became “somatic breathwork facilitators,” and added "trauma-informed" to their bios.

And now everyone has it.

Walk through Instagram. Scroll through coaching websites. Check out any coach training program.

Everyone is "trauma-informed" or “a somatic (fill-in-the-blank) now.

Which means it's no longer a differentiator. It's table stakes.

But here's what most coaches still don't have:

❌ Deep fluency in nervous system capacity and flexibility
❌ 100+ hours of practiced somatic skills
❌ The ability to hold complex trauma without referring immediately
❌ Embodied mastery that takes YEARS to develop
❌ A legitimate certification that proves their expertise

They're trauma-INFORMED. But they're not trauma-TRAINED.

And that's the new competitive edge.

The coaches who will thrive in the next decade aren't the ones with the best Instagram strategy or the biggest following.

They're the ones with the deepest skill.

Because clients are getting smarter, they're in therapy. They've read the books. They understand their nervous system now.

And they're asking a new question:

"Does my coach actually know how to WORK with my trauma? Or do they just know it exists?"

The coaches who can answer "yes" to that question are the ones getting hired, getting referrals, and building waitlists.

In this FREE 2-day live masterclass, you'll discover:

Why being "trauma-informed" is no longer enough (and what the new standard is)

The difference between awareness and skill and why only one creates lasting transformation

What trauma-TRAINED actually means (and why it takes a year, not a weekend)

How to position yourself as one of the few trauma-trained coaches in your market

The year-long path to mastery (and why early adopters will dominate)

This isn't just another training about trauma.

This is about the future of the coaching industry and whether you'll lead it or get left behind.

SAVE MY FREE SPOT NOW →

WHAT YOU’LL LEARN

DAY 1: The Edge You're Missing

Why "Trauma-Informed" Isn't Enough Anymore

Discover the gap between knowing about trauma and knowing what to DO about it.

You'll learn:

  • Why every coach is calling themselves "trauma-informed" now (and why it's becoming meaningless)

  • The difference between trauma-aware, trauma-informed, and trauma-TRAINED

  • Why clients are starting to ask coaches for proof of training (not just awareness)

  • The 4 trauma responses and how to recognize them in real-time

  • The body language cues that reveal dysregulation

  • Why recognizing the problem is different than solving it

  • What separates trauma-informed from trauma-TRAINED (and why it matters)

  • The somatic skills you need to guide clients through dysregulation (not just recognize it)

  • Real examples: Meet coaches who've completed year-long trauma training and hear how it transformed their practice

  • The practice, feedback, and embodiment required for true fluency

  • How trauma-trained coaches get therapist referrals, premium pricing, and waitlists

The bottom line: Awareness is step one. Skill is where transformation happens, and here's what that skill actually looks like in practice.

DAY 2: The First-Mover Advantage

Position Yourself as Trauma-TRAINED (Before Everyone Else Catches On)

Understand the market shift happening RIGHT NOW, and how to get ahead of it.

You'll learn:

  • Why the coaches who get trained NOW will dominate for the next decade

  • How to position yourself as trauma-TRAINED (not just informed)

  • The language, credentials, and positioning that sets you apart

  • What becomes possible when you're one of the few with this depth of skill

  • The business case for investing a year in mastery

  • Why this training takes a year (and why anything shorter leaves gaps)

  • The certification path that builds true fluency, not surface knowledge

  • What the journey looks like: practice, feedback, integration, embodiment

Plus: Final Q&A and the path forward for those ready to become trauma-TRAINED

YES, I WANT THE COMPETITIVE EDGE →

WHO IS THIS FOR?

This free masterclass is for coaches who:

✓ Are tired of blending in with every other "trauma-informed" coach
✓ Want to be early adopters of the trauma-TRAINED movement
✓ Are ready to invest in DEEP skill, not just surface-level awareness
✓ Want to work with complex clients and hold transformations others can't
✓ Are willing to commit to mastery (not looking for quick fixes)
✓ Want the competitive edge that will matter for the next 10+ years

WHO IS NOT FOR?

This free masterclass is NOT for:

❌ Coaches who think a weekend course is enough
❌ Anyone looking to slap "trauma-trained" on their bio without doing the work
❌ Coaches who aren't willing to invest time and money in mastery
❌ Anyone who just wants to stay trauma-informed (that's fine too, this just isn't for you)

This training is for coaches who are ready to LEAD the industry, not follow it.

I'M READY TO LEAD - REGISTER NOW →

THE TRUTH ABOUT COACHING RIGHT NOW

Here's what's happening:

Phase 1 (2018-2022): Trauma-informed coaching emerged
A few pioneers started talking about nervous systems. It was new. It was differentiating.

Phase 2 (2022-2024): Trauma-informed went mainstream.
Everyone took a workshop. Everyone read the book. Everyone added it to their bio.

Phase 3 (2025+): Trauma-TRAINED becomes the new standard
Clients start asking: "Are you actually trained? Or did you just take a weekend course?"

We're at the beginning of Phase 3 right now.

The coaches who get trained NOW, before this becomes expected, will be the thought leaders, high-earners, and the go-to experts.

The coaches who wait? They'll be playing catch-up in a saturated market.

I WANT TO BE EARLY - SAVE MY SPOT →

  • Trauma-informed means you're AWARE of trauma and can recognize some signs. Trauma-trained means you've completed extensive education, practice, and supervision to actually WORK with trauma and renegotiate it in real-time. Think of it like knowing CPR exists vs. being CPR-certified. here

  • Nope. This masterclass will meet you where you are. If you're brand new to this work, you'll get the foundation. If you're already trauma-informed, you'll see what's next.

  • Yes. We will share information about our year-long Trauma-Trained Certification for those who want to go deeper. But there's zero pressure. Many coaches attend, implement what they learn for free, and never join the certification. Either way, you'll get massive value.

  • Because you can't build embodied skill in a weekend. You need time to practice, get feedback, integrate the learning into your own nervous system, and develop true fluency. Anyone claiming you can be "trauma-trained" in 6 weeks is selling you awareness, not mastery.

  • No. ALL your clients have nervous systems. ALL your clients have some level of trauma. Whether you're a business coach, health coach, life coach, or relationship coach, you need to understand how to work with the body.

The future belongs to trauma-TRAINED coaches.

The ones with deep skill.
The ones who invested the time.
The ones who became early adopters.

Will that be you?

Find out in this free 2-day masterclass.

REGISTER NOW - IT'S FREE →

P.S. This masterclass will show you exactly why trauma-informed is no longer enough and what the new competitive edge actually is. If you want to lead the industry instead of following it, this is where it starts.